Silicon Valley investment firm places bet on Philly business-intelligence startup

September 24, 2013 | philly.com by Michael Hinkelman

Robert J. Moore, 29, of Society Hill, is co-founder & CEO of RJMetrics, a Center City business-intelligence software firm. The fast-growing start-up helps e-commerce companies quickly analyze data to make smarter decisions. In May, RJMetrics landed a $6.5 million investment from Trinity Ventures in Silicon Valley.

Q: How did you come up with the idea for RJMetrics?

A: My co-founder [Jake Stein] and I worked at a venture-capital firm in New York in 2006-07. My job was to help them decide on good investments. So I manually analyzed all data about a company’s customers. I saw an opportunity to do this via the Internet.

Q: What about start-up funds?

A: We decided to build the business ourselves and moved back to Philadelphia because it was more affordable and we had roots here. We started in 2009, and it was just myself and Jake. In January 2012, we raised our first outside money, $1 million, from angels, including a customer and local investors.

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