Vistar Media: why this NYC adtech startup’s tech team is based in Philly

May 7, 2014 | Technically Philly by Juliana Reyes

The beginning of a startup is “a huge software problem,” as the cofounders of venture-backed adtech startup Vistar Media put it.

That’s why Mark Chadwick and Michael Provenzano wanted to hire engineers in a city they were comfortable in. That city was Philadelphia. It was the place they learned the ropes of running a startup, while working at Invite Media, the Center City online advertising company that sold to Google in 2010 for $81 million.

Today, Vistar Media’s six-person engineering team is based in Rittenhouse Square, while the rest of their team (eight staffers) is based in New York City. They’re currently hiring in both cities.

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