May 7, 2014 | Technically Philly by Juliana Reyes
The beginning of a startup is “a huge software problem,” as the cofounders of venture-backed adtech startup Vistar Media put it.
That’s why Mark Chadwick and Michael Provenzano wanted to hire engineers in a city they were comfortable in. That city was Philadelphia. It was the place they learned the ropes of running a startup, while working at Invite Media, the Center City online advertising company that sold to Google in 2010 for $81 million.
Today, Vistar Media’s six-person engineering team is based in Rittenhouse Square, while the rest of their team (eight staffers) is based in New York City. They’re currently hiring in both cities.