November 2, 2015 | Mashable by Marilyn La Jeunesse
“…Roar for Good is dedicated to preventing physical assaults. The company’s first product, Athena, is a petite round button that clips onto a belt or lapel. When pressed, Athena emits a loud alarm and texts the wearer’s location to their designated emergency contacts.
“The product is currently crowdfunding on Indiegogo. With a goal of $40,000, Athena was fully funded less than 48 hours after its launch. The campaign had earned $150,310 by the time of writing.
“Athena is expected to be available internationally in early May 2016 and will retail for $99.”
“Athena cofounder Yasmine Mustafa said the inspiration for the device came to her during a solo backpacking trip across South America. “As amazing as [the trip] was…literally everywhere I went I would hear of a time where a woman had been attacked,” Mustafa told Mashable. When she came back, a nearby neighbor had gone outside to read her meter when she was attacked, brutally beaten and sexually assaulted. “When I read the news story the next day, that’s when the idea for ROAR was born.”